What is the number one driver of pricing change during the holiday season? FOMO – The fear of missing out. There is not another time where retailers are so quick to ditch their pricing strategy than during the holidays when shoppers are actively buying and searching for discounts. Ironically, the number one question that retailers […]

It is no surprise that with 85% of the US and 70% of Canadian households covered, the major CPG brands are listing Instacart as one of their top retail partners. The impact of the Instacart shopper on CPG revenues is likely to grow more significant as they add new retail partners, innovate with delivery options […]

Dynamic pricing capabilities for e-commerce retailers revolutionized shopper expectations when it came to the value of the products that they bought. For many shoppers, store loyalty disappeared as the hunt for the lowest price was easier than ever. Retailers, anxious to maintain shoppers and drive revenue, quickly adapted with instituting price matching policies and adopting […]