5 Questions CPG Brands Must Answer to Master Instacart

It is no surprise that with 85% of the US and 70% of Canadian households covered, the major CPG brands are listing Instacart as one of their top retail partners. The impact of the Instacart shopper on CPG revenues is likely to grow more significant as they add new retail partners, innovate with delivery options […]


Continue.. 5 Questions CPG Brands Must Answer to Master Instacart

Back to School Is A Needed Reminder About Product Matching

Do you remember sitting in that class? Maybe it was English. Or calculus. Or biology. The first few weeks were fine, but then you started to wonder, “How am I ever going to use this?” Kids across the world are starting school this week wondering the same thing because there is a disconnect between the […]


Continue.. Back to School Is A Needed Reminder About Product Matching

Are Delivery Options Drowning Out Price Differentiation in E-commerce?

Dynamic pricing capabilities for e-commerce retailers revolutionized shopper expectations when it came to the value of the products that they bought. For many shoppers, store loyalty disappeared as the hunt for the lowest price was easier than ever. Retailers, anxious to maintain shoppers and drive revenue, quickly adapted with instituting price matching policies and adopting […]


Continue.. Are Delivery Options Drowning Out Price Differentiation in E-commerce?

Derisking E-Commerce: 3 Pillars Pet Brands Must Master

Reading the headlines it would appear that every pet food and product manufacturer is swimming in profit due to the e-commerce and omni-channel surge over the last 12 to 18 months. This is an estimated 30% growth according to PetfoodIndustry.com.  Realistically, you know that it is just not that simple. In fact, the exponential increase […]


Continue.. Derisking E-Commerce: 3 Pillars Pet Brands Must Master

E-Commerce Profitability Concern Has Brands Tightening Bottom Line

While the growth of 2020 and the optimistic outlook for 2021 has brands and retailers hungry for the opportunity, questions about the profitability of e-commerce and omni-channel sales is leaving many searching for ways to control their bottom line. According to the McKinsey study, “High growth, low profit: The e-commerce dilemma for CPG companies,” “When […]


Continue.. E-Commerce Profitability Concern Has Brands Tightening Bottom Line