Organizations struggle with competitive strategy because competitive data practices treat competitive intelligence like a commodity instead of a business driver
Continue.. Competitive Intelligence: Commodity or Business Driver?
Competitive Intelligence: Commodity or Business Driver?
Continue.. Competitive Intelligence: Commodity or Business Driver?
4 Competitive Pricing Drivers that Retailers Need to Monitor This Holiday Season (and beyond)
What is the number one driver of pricing change during the holiday season? FOMO – The fear of missing out. There is not another time where retailers are so quick to ditch their pricing strategy than during the holidays when shoppers are actively buying and searching for discounts. Ironically, the number one question that retailers […]
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5 Questions CPG Brands Must Answer to Master Instacart
It is no surprise that with 85% of the US and 70% of Canadian households covered, the major CPG brands are listing Instacart as one of their top retail partners. The impact of the Instacart shopper on CPG revenues is likely to grow more significant as they add new retail partners, innovate with delivery options […]
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Back to School Is A Needed Reminder About Product Matching
Do you remember sitting in that class? Maybe it was English. Or calculus. Or biology. The first few weeks were fine, but then you started to wonder, “How am I ever going to use this?” Kids across the world are starting school this week wondering the same thing because there is a disconnect between the […]
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Are Delivery Options Drowning Out Price Differentiation in E-commerce?
Dynamic pricing capabilities for e-commerce retailers revolutionized shopper expectations when it came to the value of the products that they bought. For many shoppers, store loyalty disappeared as the hunt for the lowest price was easier than ever. Retailers, anxious to maintain shoppers and drive revenue, quickly adapted with instituting price matching policies and adopting […]
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Derisking E-Commerce: 3 Pillars Pet Brands Must Master
Reading the headlines it would appear that every pet food and product manufacturer is swimming in profit due to the e-commerce and omni-channel surge over the last 12 to 18 months. This is an estimated 30% growth according to PetfoodIndustry.com. Realistically, you know that it is just not that simple. In fact, the exponential increase […]
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E-Commerce Profitability Concern Has Brands Tightening Bottom Line
While the growth of 2020 and the optimistic outlook for 2021 has brands and retailers hungry for the opportunity, questions about the profitability of e-commerce and omni-channel sales is leaving many searching for ways to control their bottom line. According to the McKinsey study, “High growth, low profit: The e-commerce dilemma for CPG companies,” “When […]
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How Not to Go Bust As Walmart Goes All In On Pet
Wasting no time capitalizing on the explosive growth in pet food and pet care products, Walmart has announced an expansion of its private label Pro+ line of premium pet food. The strategy is simple: outprice the competition according to the Winsight Grocery Business article “Walmart Looks to Outprice on Premium Pet Foods.” While the “low-price” […]
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Why Brands Are Struggling with the Out-of-Stock Question
“The biggest question in CPG right now is how do I stay in stock,” said one Omni-Channel leader from a national manufacturer. This realization isn’t an isolated problem as more brand leaders tell us that it is more than just being out of stock that keeps them up at night. It is the lack of […]
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4 product matching facts hurting brands
Brands are trying to catch their breath after explosive sales in 2020 from both e-commerce and omni-channel retailers. While industry analysts predict that 2021 and beyond will continue these trends, the rapid growth in demand and the shifts in how consumers made purchases revealed some manufacturers are ahead of the curve. Specifically, there is great […]
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