Derisking E-Commerce: 3 Pillars Pet Brands Must Master

Reading the headlines it would appear that every pet food and product manufacturer is swimming in profit due to the e-commerce and omni-channel surge over the last 12 to 18 months. This is an estimated 30% growth according to PetfoodIndustry.com.  Realistically, you know that it is just not that simple. In fact, the exponential increase […]


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E-Commerce Profitability Concern Has Brands Tightening Bottom Line

While the growth of 2020 and the optimistic outlook for 2021 has brands and retailers hungry for the opportunity, questions about the profitability of e-commerce and omni-channel sales is leaving many searching for ways to control their bottom line. According to the McKinsey study, “High growth, low profit: The e-commerce dilemma for CPG companies,” “When […]


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How Not to Go Bust As Walmart Goes All In On Pet

Wasting no time capitalizing on the explosive growth in pet food and pet care products, Walmart has announced an expansion of its private label Pro+ line of premium pet food. The strategy is simple: outprice the competition according to the Winsight Grocery Business article “Walmart Looks to Outprice on Premium Pet Foods.” While the “low-price” […]


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4 product matching facts hurting brands

Brands are trying to catch their breath after explosive sales in 2020 from both e-commerce and omni-channel retailers. While industry analysts predict that 2021 and beyond will continue these trends, the rapid growth in demand and the shifts in how consumers made purchases revealed some manufacturers are ahead of the curve. Specifically, there is great […]


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